Digital Marketing Training in Delhi


Digital Marketing

Section-1 Introduction to Digital Marketing and Analytics

  • Understanding the digital marketing landscape
  • Importance of data-driven decisions
  • Introduction to Google Analytics and its features

Section-2 Search Engine Optimization (SEO)

  • Fundamentals of SEO and its role in digital marketing
  • On-page vs. off-page SEO
  • Keyword research and analysis
  • Optimizing website content for search engines
  • Technical SEO: Site structure, mobile-friendliness, and page speed

Section-3 Search Engine Marketing (SEM) and PPC

  • Differentiating between SEO and SEM
  • Introduction to Pay-Per-Click (PPC) advertising
  • Setting up Google Ads campaigns
  • Keyword selection and ad creation
  • Bid strategies and budget management
  • Monitoring and optimizing PPC campaigns

Section-4 Social Media Advertising

  • Overview of social media advertising platforms
  • Creating effective Facebook advertising campaigns
  • Ad targeting options and audience segmentation
  • Visual and copywriting best practices for social ads
  • Measuring ad performance and adjusting strategies

Section 5: Content Marketing and On-Page Optimization (OPO)

  • Crafting compelling content for digital marketing
  • Understanding the role of content in SEO and user engagement
  • On-page optimization techniques
  • Meta tags, headings, and internal linking
  • Content management systems (CMS) and plugins for OPO

Section 6: Off-Page Optimization and Advanced Campaigns

  • Strategies for off-page SEO and link building
  • Building high-quality backlinks
  • Influencer outreach and guest posting
  • Advanced SEM tactics: Remarketing and Display Advertising
  • Exploring other paid advertising platforms

Section 7: Analytics and Performance Measurement

  • Analyzing website traffic with Google Analytics
  • Setting up goals and conversion tracking
  • Interpreting key metrics and reports
  • A/B testing and data-driven decision-making
  • Reporting tools and dashboards

Section 8: E-commerce and Conversion Optimization

  • Strategies for driving online sales
  • Optimizing product pages for conversions
  • Cart abandonment and recovery tactics
  • User experience (UX) and conversion rate optimization (CRO)