Section-1 Introduction to Digital Marketing and Analytics
- Understanding the digital marketing landscape
- Importance of data-driven decisions
- Introduction to Google Analytics and its features
Section-2 Search Engine Optimization (SEO)
- Fundamentals of SEO and its role in digital marketing
- On-page vs. off-page SEO
- Keyword research and analysis
- Optimizing website content for search engines
- Technical SEO: Site structure, mobile-friendliness, and page speed
Section-3 Search Engine Marketing (SEM) and PPC
- Differentiating between SEO and SEM
- Introduction to Pay-Per-Click (PPC) advertising
- Setting up Google Ads campaigns
- Keyword selection and ad creation
- Bid strategies and budget management
- Monitoring and optimizing PPC campaigns
Section-4 Social Media Advertising
- Overview of social media advertising platforms
- Creating effective Facebook advertising campaigns
- Ad targeting options and audience segmentation
- Visual and copywriting best practices for social ads
- Measuring ad performance and adjusting strategies
Section 5: Content Marketing and On-Page Optimization (OPO)
- Crafting compelling content for digital marketing
- Understanding the role of content in SEO and user engagement
- On-page optimization techniques
- Meta tags, headings, and internal linking
- Content management systems (CMS) and plugins for OPO
Section 6: Off-Page Optimization and Advanced Campaigns
- Strategies for off-page SEO and link building
- Building high-quality backlinks
- Influencer outreach and guest posting
- Advanced SEM tactics: Remarketing and Display Advertising
- Exploring other paid advertising platforms
Section 7: Analytics and Performance Measurement
- Analyzing website traffic with Google Analytics
- Setting up goals and conversion tracking
- Interpreting key metrics and reports
- A/B testing and data-driven decision-making
- Reporting tools and dashboards
Section 8: E-commerce and Conversion Optimization
- Strategies for driving online sales
- Optimizing product pages for conversions
- Cart abandonment and recovery tactics
- User experience (UX) and conversion rate optimization (CRO)